6/22/2023 0 Comments Best time to post on linkedin 2020![]() So, when should you post on social media? How often do you check your LinkedIn outside of work? Weekends and evenings see a significant drop in engagement on LinkedIn, and if we’re all being honest we aren’t surprised. The professional platform seems to have a concentrated level of traffic spanning from 7am-5pm Monday to Friday with 10am-noon being the most popular time. Unsurprisingly, LinkedIn’s engagement times match relatively closely with the average working week. Mid-morning to early afternoon is again a popular time with 10am-1pm seeing the most engagement. ![]() Once again weekdays are typically the best time of the week to post with engagement dropping on the weekend. In the same way as Facebook, the best time to post on Instagram has become harder to determine with engagement spreading across each day of the week. However, Instagram is starting to see more competition from TikTok with both platforms looking to be the kings of short-form video content. Instagram has been one of the big success stories from the past few years with the platform booming throughout 20. While overall engagement is lower on Sunday, it’s still clear that early to mid morning is the most popular time for users to be on the platform. This is a clear trend that carried throughout the week with 9am being the ‘best’ time each day. ![]() It’s clear when looking at the best time to post on Twitter that users were looking to get their Twitter fix early in the morning with 9am being the best time for engagement. Albeit we can’t always determine the facts from the fake, Twitter is typically the go-to platform for breaking news and real time conversations, something that helped the platform boom throughout the pandemic. In comparison to Facebook, and Instagram which you will see later in this article article, Twitter has a much clearer ‘best’ time to post on the platform. Therefore, 10am-noon on weekdays is what I would consider the best time to post on Facebook. On paper, 3am on a weekday is the best time to post for engagement, however, it’s unrealistic to expect a brand to be posting at this time. Weekends are typically quieter which is expected as users are potentially less likely to be online as they spend time with friends and family. Weekdays see consistent engagement during the morning which slowly fades throughout the evening. That being said, you can’t expect brands to be posting at 3am, and it’s likely engagement is higher as there is less competition at this time.įurthermore, there appears to be a much more even spread throughout each day and week on Facebook. Early morning hours have now taken the lead when it comes to engagement. According to Sprout, in previous years mid-morning was typically where the most engagement was seen, however, that has changed in 2022. **It’s important to note that all times are recorded in Central Time (CST) however it’s likely that these patterns will be reflected by UK users.** The best time to post on Facebookįacebook continues to be the most popular platform in the world meaning it’s important to get your Facebook strategy correct. This is something that I have previously covered on the Browser Media blog so it will be interesting to see how things have changed over the past few years. Thankfully, the team at Sprout Social have reviewed the data and trends from their customers to help understand the ideal times to post for peak engagement. It can be easy to jump into things blind, however, there is a level of research that is required. ![]() Understanding the ‘best’ time to share a post on each platform can have a huge impact on the success of your social media strategy. With approximately 4 billion users spread across numerous platforms, it can be hard to determine when and how to reach these individuals, therefore, timing is key. ![]() However, it’s reaching these users where things start to get more difficult. While you won’t be able to reach all 4 billion users, even reaching a tiny percentage of them could be huge for any brand. As of January 2022, there were just shy of 4 billion social media users across all platforms, a number that will have only increased as the year progressed. If I’ve said it once on this blog I’ve said it a thousand times, if your brand isn’t utilising social media it’s missing out, it’s as simple as that. ![]()
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